When I am bore, I can read every single pages of the newspaper including the ads inside. As a lay man, ads with discount item attracts me a lot.
As a design and advertising people, I can’t help but to comment and take a details look on the ads.
This ad of Segi College on The Star newspaper caught my attention. Not because I was interested in the course, but there was something missing there. It’s not just my feeling but it was so obvious something was missing there. I believe it wasn’t on purpose.
I don’t know whose fault is this but it seems to be not a small mistake, at least for me. File missing or not linked file is not an excuse. Duh..

simon
May 28, 2008 at 9:14 pmcould be the ad-agency incompetency or a quite successful ad. see, it managed to caught ur attention, aint it`? haha
Kat
May 29, 2008 at 9:03 amsimon,
true enough, it managed to catch my attention bcos of the mistake, but didn’t attract me to enroll for the program.