Airasia: even lower than 0 fare
May 7th, 2008
Just read about MAS vs. Airasia on the boyfriend’s blog when I saw this newsletter from Airasia.
Obviously the 0 - fare carrier is MAS lo. Even with the medical id fee Airasia still cheaper than MAS.
Another comparing ad, wanting the consumer to calculate. Like how the ad in the newspaper among Tesco, Giant and Carrefour. Or like the mobile operator in Indonesia. Everyone is fighting to be the cheapest and lowest fare. NONE talks about quality!
Consumer not only want a cheap fare flight but also a safe one.
Tags: Advertising World, Airasia, MAS, o fare
May 7th, 2008 at 11:14 pm
Just as I expected what AirAsia would come out with
Let the game begin~!
May 8th, 2008 at 9:42 am
“NONE talks about quality!”
Not just quality. How about safety? Maybe AirAsia wants to save on aircraft maintenance. *scary*
May 8th, 2008 at 9:48 am
wong,
So predictable lo their advertising. But, the more they fight, the cheaper it will be.. ehehe..
khengsiong,
er.. I consider safety as quality.. therefore some ppl don’t dare to take cheapo flight.
May 15th, 2008 at 9:00 pm
Hi, yeah..the different js a few ringgit , i rather choose the quality, safier, somemore got free drinks on board + peanut …AK can’t fight la…they r really ” cheap” muahahaha..Anyway, js realise that Firefly, subsidiary of MAS offers FREE SEATS too, so, guess the quality is consider good as they r part of MAS…perhaps can try out their flight…from Subang- nearer to my house
May 23rd, 2008 at 6:21 pm
Hey, there has been an extension on the domestic sector for the Everyday Low Fares on MAS. So bookings are still goin on ;D
If I remember correctly it goes on till June 3rd.