We received a last-minute info to attend a talk. We thought it was a marketing related talk, so we clear our schedule for today to attend it.

6.20 am -> Despite that the sky is still dark, made me kinda reluctant to get up and consider using best eye cream for dark circles already, I woke up to do my usual morning routine. Boil water, take a shower, cook oatmeal for myself.

One hour later, which is 7.2 0am, we departed from house. Traffic jam has started to get on us. It’s been a while since we last drive in such early hour and trapped in the jam. Felt that it’s so wasting time.

One hour plus later, which is around 8.40 am, we arrived destination. Managed to grab a cup of teh tarik and nasi lemak at a coffee shop.

Spent 30 minutes for breakfast, and went upstair to the hall cause it’s said that the talk starts from 9 – 12. But, attendees still out there having the complimentary breakfast. Then it hits us that the mentioned 9 am is coffee/breakfast time. -__-” We’re there too early, heh.

The talk itself starts at around 10 am. To our surprise, it’s about a location-based advertising app. A start-up from neighborhood country a.k.a kiasu-land. It’s a great app, but not really useful for us since we don’t have an offline shop/product or location based stuff.

The talk is around 15 – 20 minutes only, with another 20 minutes or so of Q&A session. So basically 11am finishes already. -__-”

Consider where I come from (home office and appreciate time), I feel mad that my time is wasted like that; wake up so early, go through long hour of driving, traffic jam, only to listen to something that I can actually read at TechCrunch. Yea, the start-up was featured there. I can actually use that hours to sleep longer and gain more energy & get my work done.

Some more it’s not something that we need, title and description of the talk is kinda misleading with nothing mentioning about app.

But… at the end of the day it triggers our mind to think about our current and upcoming business. Lots to learn and dig about target audience, etc. Something that we know but easily forgotten. Besides, I’ve never been to the area which is like the Beverly Hills of KL.

Consider this talk as a wake up call. Glad that this mind is still working and not sitting in the comfort zone waiting to be fed. So yea, the talk that seems to be wasting time isn’t so wasting after all.